I shall shortly be giving a presentation to a group of private and investment bankers in Singapore. You can view the slides from my presentation here. In this presentation I highlight a few key strategies to be successful at selling value and  these are as follows:

1. According to Heiman – “Selling is a professional, interactive process directed toward demonstrating to all your buyers how your product or service serves their self interest, and will enhance their lives.” It is therefore important that we behave as professionals and get good at selling value.
2. Consumers are getting smarter and with access to the internet are likely to be familiar with your competitors products and pricing. You must therefore influence them to buy from you.
3. To influence effectively requires trust. You can generate trust by exercising Self-leadership and by your intentionality you become an electromagnet.
4. According to Aristotle you must demonstrate, Ethos, Pathos and Logos. Just having a logical argument is not enough, you must be ethical and show empathy. People don’t care how much you know until they know how much you care.
5. You must be an excellent listener for if you will fail to meet your sales numbers if you are unable to identify & effectively communicate unique value contribution by understanding, prioritizing, and matching to customer needs.
6. To find out what the client needs, you must be adept at asking the, “What’s important to you about that?” question.
7. People’s needs and values generally fall into the categories of; Security, Performance, Appearance, Convenience, Economy or Durability.
8. You can ‘frame’ you sale by pacing the client’s needs and values and connecting these to your product or service – providing there is an ethical fit.
9. Remember to apply the Law of Reciprocity – if you want to create success for yourself, help someone else become successful.

Of course there are other strategies and I can only share so much in a blog post. Feel free to add your ideas and techniques in the comments section.

Ask the tough question

•  “Send me some more information!”

• “Let me think it over!”

These are the two statements that most prospective clients use on sales people. And unfortunately, most of them get away with it.

1)      Unfortunate for the sales person, because he or she will need to call again to chase the prospect/client for an answer whilst having no guarantee of the result.

2)      Unfortunate for the prospect/client, because they will be called again and will have to spend valuable time either reevaluating or fobbing off the sales person.

Since we all know this happens, why are people still doing it?

1)      Because clients are often too polite to say “No” upfront.

2)      Because sales people are afraid to be upfront for fear of getting a “No”.

So, how can you save yourself and your prospect loads of time?

1) Assess if the client is interested – Immediately!

Next time you hear,  “Send me some more information!”Or “Let me think it over!”

Immediately ask the tough question:

“I just want to check with you if my service/product is of interest to you? If not, it will save us both valuable time if you can tell me upfront.”

This way you are giving the client permission to say “NO” and avoid the “unfortunate” part. But you also show that you are serious, have belief in your product and have no interest in chasing the client if they don’t need it.

Most intelligent prospect/ clients will respect that . Who knows? You may even get referrals if you ask for them and might hear “I don’t need it, but I know a friend who might.”

So, with this awareness, are you ready to ask the tough question?

This short video will certainly help.

I just got a call from Australia, from James who needed a coach for one his bank’s people in Singapore. The reason I got the call was that James had heard about me from Yuvi who had previously used me for some communication training and the reason he used me is that he had heard about me from Carole who had been introduced to me by Stephanie who I met at a conference in Kuala Lumpur!

How much was that conversation worth?

Well it might not have been worth anything if I hadn’t built the relationship by being helpful, following up and when the opportunity arose – did good work.

We have just signed a major client for 2 pilot programs. The story started last year with me telling a friend about how the Global Meltdown had affected some of our clients and asking him if he knew anybody that might need our services – he did and introduced me to lady who introduced me to guy who later referred me to somebody that needed a program on influence. Well if this is not a story about the power of building relationships and influence I don’t know what is!

Now don’t get me wrong; I am not suggesting that we put a price on all our relationships and become like an Amway distributor preying on friendships but it does reinforce the power of word of mouth.

In the first example the word of mouth advertising worked because some people are happy to refer when they get good service, however in the second case if I hadn’t talked about my need for referrals my friend of many years would not have accessed his Rolodex.

So it is import to:

1. Tell people what you do and what you need
2. Do good work and exceed expectations
3. Say thank you for the referal and reciprocate if possible

Seems simple right? But sometimes the simplest truths are the most profound.

The Square Watermelon

Japanese grocery stores had a problem. They are much smaller than in other countries and therefore don’t have room to waste. Watermelons, big and round, wasted a lot of space. Most people would simply tell the grocery stores that watermelons grow round and there is nothing that can be done about it. That is how I would assume the vast majority of people would respond. But some Japanese farmers took a different approach. If the supermarkets wanted a square watermelon, they asked themselves, “How can we provide one?” It wasn’t long before they invented the square watermelon.

The solution to the problem of round watermelons wasn’t nearly as difficult to solve for those who didn’t assume the problem was impossible to begin with and simply asked how it could be done. It turns out that all you need to do is place them into a square box when they are growing and the watermelon will take on the shape of the box.

This made the grocery stores happy and had the added benefit that it was much easier and cost effective to ship the watermelons. Consumers also loved them because they took less space in their  small refrigerators which meant that the growers could charge a premium price for them.

Creativity, Innovation and Customer Service Lessons

1. Don’t Assume – Most people assumed the task was impossible before even asking the question, “how could it be done?”
2. Question Habits – Just because you have always done something a  certain way doesn’t necessarily make it the best way. Ask yourself regularly, “Can this be improved?”
3. Be Creative – thinking outside the box is a skill that can be built up like a muscle. Creative ideas are often simple like this one, which actually put something inside a box!
4. The Impossible often Isn’t – If you think it’s impossible it is, but possibility thinking allowed a man to run the 4-minute mile and put another man on the moon. Approach your next problem as if the solution was possible.

By using creativity an innovation you too can WOW your customers.

I bet you have a story about receiving lousy customer service, I know I have a few. On the flipside – do you have a story about giving lousy customer service? Ouch, this is more difficult to contemplate because we naturally see the world from our own point of view.

Whatever work you do, you have customers – whether they pay you directly or not. If you work in an organisation you will have internal as well as external customers.

The word customer contains the word custom which means habit. So a customer is someone who buys or interacts with you more than once, and this suggests some kind of relationship. Just like other relationships, customer service can be good or bad depending on the mindset you bring to it.

When I was about 12 years old I started working in my father’s hardware store. I was an enthusiastic young man and began to learn about the products, becoming knowledgeable and therefore important (in my mind). One day I got into an argument with a customer about the ‘proper’ definition of a product, my father stepped in, agreed with the customer and sold the product. I was furious because I knew I was right and confronted my father about this. His response was, “Son, I know you were right, but do you want to be right or do you want to be rich?”

The famous sales trainer Zig Ziglar said it this way:
“If you help enough other people get what they want, you can have anything you want.”

With this frame of mind we can prosper by meeting and exceeding the customer’s expectations.

If you give enough presentations, there’s a good chance that someday you’re going to find yourself the target of an uncooperative or hostile audience member. As in most crisis situations, you will be in good stead to have a plan of how to respond. There are many verbal techniques available which will help you handle hostile or difficult audiences, some of which I am able to outline here. These are all tried and tested over the course of the last 10 years during my own personal training and presentation courses. Use them with confidence – they really work!

1. Questions that keep on coming

One of the most common difficulties you’re likely to encounter is a barrage of questions from a single or several audience members. Sometimes these people really want answers to their questions but at other times the interrupter has a hostile motive.

Usually, this sort of person does not want to attack you personally. On the contrary, the questioner is launching an attack on the material that you are presenting. This is a very important distinction, because the most effective way to attack the material that you are presenting is to draw you off topic into areas that you are not prepared to speak about. Don’t go there –stick to your guns and the messages that you have pre-prepared for yourself.

Short sharp concise answers

The least confrontational way of dealing with a constant stream of questions is to answer each question as briefly as possible. Limit your answers to one breath in length. And before stating your answer, ask yourself if this material will be covered later in your presentation. If it will be, tell the interrupter that the material will be covered later. Don’t expand on your answer, because lengthy replies containing additional details will only serve to give the questioner additional opportunity. After giving your succinct brief answer, go straight into the next topic.

While you may not want to take time to answer unexpected and off the topic questions, if the interrupter is an authority figure, you may feel obligated to do just that and answer the questions. Remember, keeping your answers brief minimises the negative effect of the interruptions and allows you to move on.

Set Limits

Setting limits is a great way to discourage constant interruptions. State the limits at the outset of your delivery and tell the audience why these limits will benefit them.

Acknowledge and Delay

Please don’t ignore a question. Doing so may be taken as a sign of hostility on your part. Even if questions are inappropriate or ill-timed, try to acknowledge them.
If short answers and setting limits haven’t deterred interruptions, acknowledge the question but delay the answer. By using bridging techniques which are words or phrases which allow you to acknowledge and move on, no-one will ever think you rude and dismissive.

2. Off-topic Questions and Discussions

A handful of off-topic questions from your audience shouldn’t pose a problem for you. However, if they are many, a problem may well exist. If the off-topic questions emanate from several people, this could be a sign that your presentation is unsuitable.

If the off-topic questions stem from one person, then your presentation may be unsuitable for that person or the person may be hostile to your material. The interrupter may be trying to make your material look bad because he or she will benefit from its failure.

Ask for Relevance

One technique for dealing with an off-topic question is to ask for its relevance to the current topic. This must be done tactfully, to avoid offending or embarrassing the questioner. The sooner you can relate the question to the current topic, the sooner you can tell the audience member that the answer can be found in another part of your presentation.

Write Down Questions

If there are a stream of off-topic questions that you can’t relate directly to your course material, you could offer the audience the opportunity of writing down their questions in the hope that you will answer as many as possible at the conclusion of your presentation.

3. Confrontational Questions

When dealing with a confrontational question, separate the attitude of the questioner from the content of the question.

Separate Content from Tone and Restate calmly.

Separating the tone of a question from its content defuses a question. If the tone is challenging and you respond to the tone, with a challenging or sarcastic response, you decrease your credibility. Never ever lose your cool. If you display emotion, the game is up.

If however the content poses a legitimate question, and you are able to rephrase and restate the question in a conciliatory way, all confrontation will be defused.
When faced with a confrontational question or statement, pause and look for the legitimate question within it. Restate it and answer it as honestly and completely as you can. You will have turned an obstacle to your advantage.

Address Hostility behind Closed Doors

If defusing hostile comments doesn’t work well, you may need to speak privately with the questioner. Keep the discussion focused strictly on the training process, not on their problem and offer to have a chat with the person at the conclusion of the event.

Remember that if someone or a group of people start being disruptive during your presentation, you won’t be the only one who’ll be annoyed or upset. You can use the audience to support you in dealing with difficult members within it. You are the speaker and therefore the person in control. Don’t let one audience member ruin it for everyone else.

Tips for Answering Difficult Questions:

1. Treat your audience with the respect you’d like to have shown to you. Answer their questions directly and honestly.

2. “I don’t know” is a very acceptable answer to some difficult questions. So relax. Never feel like you do have to know everything.

3. If you’re asked a question and you feel you should know the answer, please consider saying: “Thank you. That’s a very interesting question. I’ll have to get back to you on that, after I’ve spoken to (whomever).”

4. Set a time and a time limit for questions
In any presentation it’s always a good idea to set a time when the audience can ask questions. It’s also good to set a limit to that question time.

5. Never end your presentations with a Q and A session
While it’s great to keep the questions until after you’ve spoken, please make sure that you have the last word. Literally. When you’ve answered questions, be sure to end your presentation with a strong assertion of your main message(s).

Sandy Kaye offers Presentation Skills Training and Media Skills Training in Australia and Singapore with Self Leadership International.

Have you ever wondered why some people get what they want and others don’t?

Can I make a suggestion?

Remember a time when you really wanted something; something you couldn’t have right away but something you would have to wait for, you pictured it in your head, you imagined what it would feel like to possess it and you could feel the pull.

Now I don’t know what you imagined but if you did remember something, as I suggested you will have got in touch with a feeling; notice that feeling.

Creating imagination and feeling is the the secret power of influence.

It works like this; your brain was triggered to locate a memory or an imagination and finds the associated feeling that it has stored with this. Your brain is a huge neural network of associations and these associations are linked to your feelings and your feelings motivate you to act.

Knowing how the mind works is the secret to influence and creating the right associations in the minds of others will help you to get whatever it is you want. Do you want to sell more?  Motivate your employees? Get your children to come home on time? Find a special partner?

I have been interested in influence for many years and studied NLP, Neuro-Semantics, Cognitive Behaviourism and Hypnosis to understand how to communicate more effectively and to achieve my goals. When I first met my wife, I knew I had only one chance to make a first impression. It was a crowded environment and I needed to create a positive association and give her a reason to see me again. Using all my best influence skills I succeeded, and we now have two gorgeous children, Tasha and Nathan. Now my need for influence skills has increased! – if you have kids you will agree.

Having learned the secrets of influence it is now my pleasure to share these concepts with you. I have worked with companies to help their sales teams connect with customers, with their managers to influence performance and with coaches to facilitate change; I have even helped people to get a pay rise.

When teaching the power of influence I find most people grossly underestimate their ability to influence an outcome and are wasting opportunities. Moreover many people are creating negative associations that are creating the exact opposite of what they want.

Here is an example of negative associations. A good friend of ours is a committed doctor who wants to influence teenagers to make informed choices about sex and asked me to speak to the teenagers and coach their parents at a public forum. Consider how a parent’s good intentions could backfire if they don’t understand influence; telling a child that, “You can’t have sex until you are an adult,” can get linked in the mind as, “Having sex makes me an adult.”

Minds are amazing things – they create all sorts of associations, or cause-effect mental maps and not all of them are accurate. For example a phobic might associate snakes with danger to the point where they don’t want to leave the house. They have created a horror movie in their mind and this is creating feelings that paralyse. Just talking to this person won’t work – you have to demonstrate that their mental map is not accurate. This can be done by vicarious experience – having them watch someone else hold the snake.

Vicarious experience can create new mental maps as we role model the person engaged in a particular behaviour. This morning I was role modeling my tennis coach as he showed me a serve, then I tried to experience the same thing myself. So after watching others hold a non-poisonous snake, phobics are able to visualise themselvea holding the snake and finally able to take action and hold it themselves.

So in summary; to positively influence someone:

1. Create an image in their minds of them doing the required behaviour. This can be done by telling a story about someone, like them, that has engaged in that behaviour.
2. If possible show them someone else who is doing the behaviour you want to influence them to do.
3. Invite them to do the required behaviour and praise them for even the slightest positive action

Why else do you think that car salesman wants you to test drive the car and tells you how good you look when you do?

If you want to know more about coaching for influence, feel free to contact us.

Communication

Good communication skills are essential to lead yourself and influence others. Poor communication causes pain, conflict, loss of productivity and profit.

Listen to a  podcast on Communication Skills.

To win the communication game you must know and apply the rules of the game; and the #1 rule of communication is that -  All communication occurs inside a frame.

A communication frame gives the listener reference points to know how to handle the information they hear from you. A communication frame points the listener’s mind in a particular direction and when used correctly will create trust and remove misunderstandings.

Any time we say “In terms of …” we set the boundaries of the discussion and hence the frame. Often two or more people in conflict are actually discussing different topics or perspectives, using “in terms of…” allows us to focus on the specific topic or to challenge people who have gone off topic.

For example:

• “In terms of reaching a decision in the next hour, let me make this point…”
• “In terms of us working together in this team, how would you like me to interpret your behaviour?”
• “In terms of our stated budget, do you think this is a wise purchase?”

Here are some other simple examples of communication frames and how to use them:

The Workshop Frame:
“Just work shopping – what if we did…x”. This frame is great for putting ideas out; it reduces reactions because it sets the frame that it is ok for the other person to give input.

The Sharing Frame:
“I’m just sharing, this is the way I feel about… x”. This frame allows you to share your feelings without the other person needing to take your emotional state personally.

The ‘What if’ Frame:
“I know we have never done this before, but what if we did?” This is a great frame for setting for pushing the boundaries and creative thinking.

There are, of course, frames that you already use and many more you could learn to use. The frames we use in language often reflect our frames of mind, do you have a ‘can do’ frame’? Or do you operate from a ‘can’t do’ frame?

Training yourself to become aware of your frames of mind and frames of speech is a fundamental of self-leadership and using the technology of Neuro Semantics (an evolution of NLP) we can set frames for great relationships, health and even wealth.

Want to know more? For Communication Skills Workshops in Singapore, Australia, Malaysia, India or the Middle East  contact us.

Increasing sales is one of the key actions that is going to help this client weather the recession and profit afterward. After identifying the urgent need to train trainers to equip the sales team with product knowledge and values based selling skills across 14 countries, the business development manager told me, “Yes, we need this but I was told yesterday that there is a freeze on discretionary spending.”

I wanted to yell, “Since when is learning discretionary?”

Of course, I kept my cool and empathised with situation; he knew his company needed to improve their skills and even listed for me the reason why, but his hands were tied (for now).

Now whether you are part of big organisation, or a consultant like me, or are currently laid off, I have some unsolicited advice for you:

NOW is the time to learn, NOW is the time to up skill.
NOW is the time to INVEST in YOUR SELF.
Yes, I know there is a recession, or as I like to call it a “financial adjustment”; but being pessimistic and doing nothing will not get you through it. The media is having a FEAR frenzy and whipping up a storm of bad news, which will create a self-fulfilling prophesy, but you and I have a choice not to participate.
Here’s how…

1. Read – read in your domain. Become an expert on your chosen topic, experts are always in demand.
2. Attend seminars/workshops – listen to experts and as you do think about how you can apply the knowledge to improving your situation.
3. Sell – sell yourself, let people know what you can do and that you are keen to do it, now or when the opportunity arises.
4. Be flexible – offer people different ways to reward you for your effort or store up credits for when times change.
5. Connect – find out who is doing what and how they are doing it. Join LinkedIn or Facebook groups.
6. Contribute – write articles, volounteer, be seen.
7. Add value – yes you may be looking for a paycheck but in this credit crunch nobody is going to pay you unless they see the value. Value first – get paid second.

And number 8, is be patient – this too will pass, so be patient. This is the beginning of the year of the OX so keep plodding forward and you will reach your goal.