Self Leadership Coaching Blog

There are many definitions of leadership but my favourite in terms of its practicality is:

“Leadership is getting work done with and through others, whilst gaining their trust and cooperation.”

In a modern matrixed organisation, the ‘others’ that we need to lead may be our subordinates but just as likely they will be our peers, our bosses and our clients.

Aristotle (384-322 BCE) spoke about influence as requiring ethos, pathos and logos. Ethos can be translated as ethics, character and personal brand; pathos is empathy for the other person’s position and logos is a logical argument.

Your personal brand will be built by your confidence and your competence – the more you demonstrate that you can get the job done the more people will rely on you and be influenced by you. Effective leaders have a “my word is my bond” credo that builds influence muscle each time they exercise it.

Empathy is acknowledging how the other party feels. Steven Covey encouraged us to get the habit of “seek first and then be understood” this is essential to effective influence. When thinking about the person we wish to influence, we should consider; the organisational culture, their unit/department culture, their bosses expectations, peers expectations, how they are measured, the nature of their work and any major forces that impact them from outside the organisation.

When we acknowledge and empathise with the forces that drive the person, they will most likely reveal the ‘currencies’ that most matter to them.

Currencies include such things as; contributing to a vision, doing the right thing, challenge, recognition, contacts, acceptance and gratitude.

Identifying currencies requires good listening and rapport building skills but when you know just what the other person values you can influence them to do almost anything. I say “almost” anything because if you attempt to influence somebody to do something that is not in their or the organisations best interest you will most likely fail.

With logos we must present our influence proposal in a way that ‘makes sense’ to the mind of the listener. You must frame your message in a way that will be well received. A good formula for framing is the 4-mat system (McCarthy) which gets you to consider, Why, What, How and What’s Next?

Your listener wants to know why they should listen to you, what are you going to talk about, how they should use the information and what they should do next?

So if I was going to influence you to consider developing your leadership and influence skills and your currencies were learning and growth I might say something like,

“Have you considered how much more effective you could be if you knew how to influence? (WHY) Because your ability to influence at all levels inside and outside the organisation are essential to you creating business growth (WHAT). You can learn to increase or leverage your existing influence by attending one of my programs or hiring me in-house (HOW), so why not contact me to find out when you can begin? (WHAT’S NEXT).”

Now of course written like that it looks a bit like a sale pitch but when used with rapport and for the good of the listener this information is powerful.