Self Leadership Coaching Blog

Self-leadership has many applications including the ability to influence and therefore to sell. As a Self-leader you know what’s important to you and so can sell with the intention to add-value to your customers or clients.  

I shall shortly be giving a presentation to a group of private and investment bankers in Singapore. You can view the slides from my presentation here. In this presentation I highlight a few key strategies to be successful at selling value and  these are as follows:

1. According to Heiman – “Selling is a professional, interactive process directed toward demonstrating to all your buyers how your product or service serves their self interest, and will enhance their lives.” It is therefore important that we behave as professionals and get good at selling value.
2. Consumers are getting smarter and with access to the internet are likely to be familiar with your competitors products and pricing. You must therefore influence them to buy from you.
3. To influence effectively requires trust. You can generate trust by exercising Self-leadership and by your intentionality you become an electromagnet.
4. According to Aristotle you must demonstrate, Ethos, Pathos and Logos. Just having a logical argument is not enough, you must be ethical and show empathy. People don’t care how much you know until they know how much you care.
5. You must be an excellent listener for if you will fail to meet your sales numbers if you are unable to identify & effectively communicate unique value contribution by understanding, prioritizing, and matching to customer needs.
6. To find out what the client needs, you must be adept at asking the, “What’s important to you about that?” question.
7. People’s needs and values generally fall into the categories of; Security, Performance, Appearance, Convenience, Economy or Durability.
8. You can ‘frame’ you sale by pacing the client’s needs and values and connecting these to your product or service – providing there is an ethical fit.
9. Remember to apply the Law of Reciprocity – if you want to create success for yourself, help someone else become successful.

Of course there are other strategies and I can only share so much in a blog post. Feel free to add your ideas and techniques in the comments section.