The ability to speak effectively to small or large audiences is a vital competency for manager and leaders and yet this competency is often lacking.

As a Certified Professional Speaker myself, I have spoken to thousands of people over the years and experienced the first hand what to do and what not to do with an audience. As an executive coach I have trained and coached hundred’s of managers who were previously tongue tied to connect with the audience and deliver their message effectively; so allow me to share with you a secret of public and professional speaking:

There is no such thing as an audience

The biggest mistake that novice speaker make is to imagine their perspective audience as critical or hostile. Creating this mental picture of a group united in their disapproval of you will create a state of anxiety in even the strongest of heart.

Accomplished speakers realise that an audience, small or large, is made up of individuals just like you. Each individual has needs and wants and can change their state from boredom to curiosity. If you connect to their needs and wants and create a sense of curiosity they will be on the edge of thier seats.

So the first key to successful public or professional speaking is to break down your audience into a group of individuals and preferably know what it is they want before you deliver your topic.

Most of the work in speaking is not the speech itself but the research and preparation before the speech. Only speak “off the cuff” if you know your topic backwards and know exactly who you are talking to.

As you present make eye contact, smile and imagine you are having a conversation with a group of friends or colleagues. Will it still be nerve wracking? Perhaps but the only way to get better at it is to practice at every opportunity. Remember, as we move up through an organisation, we are paid less for what we do an more for what we influence others to do. Speaking in public is a core competency for influence.

If you are interested in professional speaking training or coaching please contact us.

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The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association (USA and Australia) and the International Federation for Professional Speakers, is the speaking profession’s international measure of professional platform skills. There are less than 600 CSP’s in the world and only 3 currently in Singapore.

If you are a meeting planner or planning a meeting, hiring a professional speaker who has achieved CSP means that you have insured that your event will be a success because the speaker has demonstrated competency in:

• Professional platform skills
• Professional business management
• Professional education
• Professional association

In addition the speaker has received excellent ratings from past clients on performance evaluations.

If you are a speaker or want to become a professional speaker I highly recommend that you join an IFFPS association, I am a member of the Asian Professional Speakers Singapore and you can read my blog post on presentation skills.

See you on the platform, Andrew Bryant CSP an expert who speaks on Self Leadership, Coaching and People Development.

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