Is your character linkedIn?
Aristotle taught us that to influence and persuade effectively we need to have ‘ethos’ which translates as ‘character’. In Aristotle’s Ancient Greece you would be known by your actions and words; today nothing has changed except that our actions and words are now open to the world wide web.
It would be naive to not consider how your character is portrayed on the web because your client’s and competitors will certainly check you out. Websites such as Linked In are excellent for a business profile and Facebook can be powerful means of connecting if used with caution.
I recommend an excellently balanced article titled ‘5 Reasons to Care About Your Online Presence, and 3 to Forget About It.’
Guard your character because once lost it is almost impossible to regain.