Self Leadership and
The New Leadership Playbook
Blog by Andrew Bryant

Some years ago, the head of Learning and Development for one of my clients told me that I was too loud on social media, specifically, LinkedIn.

“What do you mean by that?” I asked.

“You are always posting success stories and ideas, but you are already coaching our leaders so you don’t need to do that”.

I understood her conservatism, but I was acutely aware of the impact of not having a voice or presence.

Can you be too loud on LinkedIn?

A year later the same person came to me to ask if I could deliver a workshop on social media for her company’s leaders, to increase their visibility. Her conservative outlook had given way to the realization that:

• No visibility, no credibility
• No credibility, no influence
• No influence, nothing changes

The Irish poet and playwright, Oscar Wilde said;

“There is only one thing in the world worse than being talked about, and that is not being talked about.”

This concept is uncomfortable for the more introverted and those who come from cul...

You might think that after the pandemic-induced remote and hybrid work leaders would have embraced social collaboration platforms such as Microsoft Teams, Yammer, or Facebook Workplace.

A recent report by Knowman showed that the effect of the pandemic has been that 64% of organizations indicate an increase in leadership activity on their chosen social platform but only 18% of leaders use the platform to create dialogue around important topics, and only 8% have a structured approach for doing so. 

When I was researching for 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗕𝗲𝗶𝗻𝗴 𝗛𝘂𝗺𝗮𝗻 𝗪𝗵𝗶𝗹𝘀𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 (Ocean Reeve Publishing 2022), I spoke to many leaders who were looking forward to putting the pandemic behind them, getting everyone back to work, and returning to traditional management techniques. This traditional mindset ignores, at great cost, the gains made through collaboration, team performance, and employee engagement that mature use of social collaboration can deli...